Starting a new company during a global crisis
Sometimes you don’t plan to start a new company, but it kind of “happens”. This is basically the story of how Sonic Bee came into existence, a new company during a global crisis.
BI & IAM to unleash power of data
Anne van Naerssen, who holds a Business degree in Business Analytics and was the winner of the SMA’s Young Sales Professional of the year 2015: “Already when I worked with Patrick in my former role of CCO we were often discussing how to unleash the power of data for organizations. When I met André and discussed Identity and Access Management, I saw that there is already a lot of overlap in IAM and BI. So when the idea popped up to start something together, I was all in!”
Shaking up IAM: approaching IT from a business perspective
“I have been working in the IAM field for quite some time and have always been convinced that for IAM to be successful, you need to include the organization’s business side. In SonicBee we will keep advising organizations on how to access data and things in a secure and compliant way. And we will also help to accelerate access governance by using both third-party- and our own Managed Services. Our company goal is to create business value by building scalable managed solutions that help connect- and access data securely and compliantly with the best user experience.” says André Koot.
Silver lining: opportunity amidst a global crisis
According to Patrick van der Valk, a serial entrepreneur with over 15 years of experience in the field of cybersecurity, even amidst the worldwide COVID-19 crisis, the timing was right to start a new company. “Sometimes things happen in a very short time. Like the universe is trying to tell you what to do next. While I was discussing with Anne on what kind of solutions we could offer to companies to make them more data-driven, André reached out to discuss his plans. As Anne and André are exceptional in what they do, I suggested they meet. Within a couple of days the idea of setting up a company together was born.”
Sometimes things just fall into place at the right time.
Also interesting: read more about SonicBee